SELLING IN TODAY'S MARKET

How Recent Trends In The Lending Industry Affect You

As a Seller there are many things to know about selling your home or investment property, however the single, most important is knowing how to make the current market work for you!          Mary can make that happen for you.   In 2007, one of the biggest problems we face is what’s happened in the subprime lending industry. While it has eliminated some buyers, more importantly it has shut down approximately 40-50 lenders, causing the major remaining lenders and their appraisers to be more stringent with their underwriting standards.     For the last number of years, a pre-approval letter was assurance the lender would fund the loan to the Buyer. A pre-approval letter in today’s market doesn’t necessarily mean that anymore. The point is; as a Seller, you need a ready, willing and able Buyer to make an offer on your property.   Last year interest rates increased 17 times. Though historically still low, rates have risen for a fourth straight week in June, hitting the highest level in 10 months. Industry professionals project rates will reach somewhere between 6.5% to 6.9% through the end of the year, under 7% if the Feds can do it.     It’s important to remember each rate hike equates to less house a buyer can afford. This translates into a decreasing number of qualified Buyers for your home.   Keeping abreast of recent trends in the lending industry is critical. Mary  is  constantly in touch with the lending community, researching the latest trends online, through articles in trade magazines and newspapers, and attending related seminars she does this in order to make the current market work for you!

How To Price Your Home

Knowing how to price your home to sell in today’s market is absolutely essential. It’s important to know what’s been going on in your community; you need to know not only Past Sales, but more importantly the current Active Inventory as well as Pending Sales in order to identify your competition. The other extremely important factor is Days on Market.   A major portion of the value of your property is in the location and the size and terrain of the land, then comes the age, condition, size and style of the house. These factors afford a certain lifestyle which is critical when determining the right price for your home. Mary is a real estate expert who will help you price it right!   Understanding who the potential Buyers are and where they are coming from is key. Savvier than ever, when Buyers see a property that is priced right, they see opportunity and don’t think about a low offer. A property that is priced overlist is immediately recognized and soon becomes stale. As days on market increase, most Sellers are left with no other choice than to reduce their price and oftentimes selling for less than they would have if they priced it at list or slightly lower than list from the start.   A constant pulse on the local real estate market allows Mary to do her job of making the market work for you!

How To Maximize Your Exposure

Mary knows the most powerful marketing tool in today’s market is the Internet and the web site Buyers and Sellers use most...Realtor.com, the #1 real estate web site in America. Knowing this, Mary has made a sizable investment this year to ensure her Sellers receive premium positioning of her homes on Realtor.com. Due to limited availability on this web site, this is a service very few agents can provide.  As she has done over the years, Mary has created a cutting edge marketing position for her clients!   The more exposure your home receives can translate into potential greater demand and help it sell for more. Mary's Featured Home™ status can put your home on the top page when Buyers search your community.   Potential Buyers can search any time 24/7 in the comfort of their home or office and they will see your home prominently displayed first with a full color photo at the top of the page and will stand out to more than 6.6 million individuals each month.   When your home is properly prepared and ready for the market, achieving maximum exposure reaching as many potential Buyers as possible, is the ultimate goal when Mary markets your home. Having the most powerful and exclusive marketing position on the most trafficked real estate web site in the world, Mary can do it!   This is just one of the key ways Mary leverages recent changes in home buyer online behavior to get your home the maximum exposure it deserves and how Mary makes the market work for you!